Everything You Need To Know About Spotify Playlist Submission

Getting more exposure on Spotify is perhaps one of the prime needs of music artists these days and that is why everyone is looking for more effective and trendy ways of promotion that can garner more attention. Spotify playlist promotion is one of the widely used marketing approaches in the field which can offer great results. 

With more than 50 million tracks at the fingertips of the listeners, it gets quite confusing for them which songs they should be listening to but playlists can help with that. This means the playlists work like modern-day radio stations with a particular theme, vibe, mood, or genre. If you are able to take advantage of Spotify playlist submission; you can reach more relevant listeners who might actually like your music and stay loyal fans. Let’s have a better look. 

Different Types of Spotify Playlists

Though there are many kinds of playlists on the platform, they are mainly divided into three categories. 

    • Algorithmic playlists (or personalized) – These playlists are automatically generated based on the music taste of each listener. Discover Weekly, Release Radar, etc are examples of such playlists. Though you directly appear in such playlists; you can fairly increase the chance of appearance by encouraging listeners pre-save your music before release. Also by increasing the number of your listeners and followers; you will be able to appear on personalized playlists more.

  • Editorial playlists – These playlists are curated by Spotify’s Editorial team who work for the platform and add your track to relevant playlists. You can identify such playlists as there is a symbol in the top left corner. Getting featured in these playlists is tough and depends on the editors.

    • User Curated playlists (sometimes called listener playlists) – These are also curated playlists but the creators are not the editors of Spotify but rather the users. There are numerous playlists on the platform and the number is increasing due to such playlists. Getting featured in these playlists is much easier and there are plenty of options to approach. 

Steps of Spotify Playlist Submission

There are two ways to get featured in the curated playlists, one is paid submission and the other one is free since it's a DIY approach. 

1. Paid Submission

There are many promotional organizations that add Spotify songs to curated playlists of users in exchange for a nominal fee. Based on the cost of the package, the songs are added to a number of playlists they stay there for a standard duration from which the music artists can gain more listeners and followers. 

2. Free/ DIY Submission

It is a more organic approach where you pitch to individual playlist creators of curating platforms without any exchange of money. Since it is a free method, most emerging artists opt for this and therefore the competition is very high. Here is some general submission advice to pitch better. 

• Be polite to the curators and explain to them why your track needs to be added to that playlist and why you prefer that playlist particularly.
• Even if they do not accept the pitch, do be bitter about it since they owe you nothing. You can pitch again next time and who knows, you might get featured. 
• Make it easier for the curators by providing all the information along with the song link.
• Represent yourself as a professional artist and be confident with your pitching mail. It makes the curators more enthusiastic about your craft rather than considering you a rookie.  

Quite evidently, there are different types of curated Spotify playlists, and pitching them requires research and consistency. You can easily find those who have done Spotify playlist submission. Do not just pitch every playlist curator you come across but make a thorough research on the playlists that feature similar music to yours. Since you have a better idea of playlist submission now; gaining more listeners is just a matter of time.