Spotify Playlist Submission Best Practices Helping Musicians Reach Career Goals

Playlist placements on Spotify are a proven gateway to attracting the attention of the industry. Upcoming artists make use of the strategy to reach out to a wider audience base. However, it has its struggles. Playlist submission and placement are becoming more challenging with time. It is mainly because of the constant competition in the related industry. However, for a successful placement, it is important to run a campaign leading to effective promotion and marketing.

Following are some of the tips that will lead a musician to successful submission of playlists on Spotify’s platform:

Claiming the Spotify Profile

Even before you start doing anything on Spotify, you will have to claim your profile for various advantages. The best time to do this is after the first track or release goes live on Spotify.

SEO

SEO is crucial in getting the right notice from the audience. You can do this by including images, adding your social links, and a bio. The bio must contain a short description of your background and work so that the audience knows what they are signing up for. Optimization can be done through a service provider or by the independent artist himself. The aim is to make your music relevant so that it is easy to find you on the internet. It also makes sense because if Spotify does not see any prospects or engagement for your song, why will they expand their playlist by featuring your song in the first place?

Submitting Your Playlist to Curators

The trouble is that one cannot claim their profile on Spotify before the first release goes live. So, musicians wait till the second release goes live to submit information to Spotify curators. You must include as much information about your music as possible. These may include genres, a short pitch, instruments, styles, influences, production details, and more.

Doing Your Marketing

The musician must keep the audience hooked on their content. Using social media is an important aspect that gets exposure. You can ask music lovers to follow your profile or pre-save tracks. Pitching Spotify playlists is the key to successful exposure on the platform and beyond. A playlist that is diverse with both original music and that of your favorite artists can rope in more listeners. Promotion on social platforms is equally important.

Independent Playlist

The trick through which Spotify’s editorial team works is by searching you up on Google. If your name or music does not show up in their search, their interests will go. To get placed on a popular playlist, you must already have some marketing options ready. The step may be small, but it increases your chances of getting featured. Spotify always looks for engagement. Do your promotions much before you enter the scope of Spotify. It is because the competition is extensive. You can also try pitching your music across popular blogs or features. SEO is the backbone of every artist out there. Choose your strategies wisely to get placed in the best Spotify playlist out there.

Conclusion

Spotify has changed the game for upcoming musicians altogether. Get featured on a playlist and open the chances of finding the best career opportunities.

Location: United States

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